Nearly every real estate agent website includes a home valuation page. Unfortunately, many are poorly done. They include a long form, but nothing to motivate the seller to complete the form.
Think more like an infomercial. Sell people on your wonderful CMA report. Give them a taste of what they will get. This can be through a video, a Slideshare presentation or a downloadable sample report. This will build consumer confidence which will increase form completion rates.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent consequat egestas urna, ac elementum odio egestas ac. Mauris quam ligula, imperdiet nec metus ac, condimentum porttitor urna. Donec auctor bibendum mi a pellentesque. Pellentesque ultrices vehicula mauris, non tempus sapien rutrum quis.